Media codes and conventions are like the building blocks of all media around us. Media codes generally have an agreed meeting or connotation to their audience. There are three types of media codes: symbolic codes technical code and written codes. Conventions are expecting ways in which codes are organized in a product. I am doing a Nike commercial. in these commercials, the audience usually sees people taking part in sports, running, etc.
Popular costumes are different types of sport shoes such as basketball shoes, or tennis shoes, shorts shirts, tights, sports bras, sports pants. Common props are Nike footballs, water bottles, Nike headbands, Nike socks and many more. The appearance is usually someone who looks like they work out or are doing a physical activity. Often times the person in the commercial is sweating and that help emphasize the activity they’re doing. The score through a Nike commercial is usually fast paced sounds to keep the audience on the edge of their seat and to make you feel active.
There are many types of conventions and codes and Nike commercials. For example the Nike swoosh in the just do it slogan are very popular and convincing to an audience. In Nike commercials props are always angled to show that it is a Nike commercial. This symbol is very popular so people know that is a Nike commercial. These commercials often show famous athletes, actors, and celebrities to show that Nike is the best product to wear. Also, this helps persuade people to buy Nike products.
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